NLP Trainer Certification in India
This post is about Certified NLP Trainer Certifications in India ~ Why NLP Trainers fail ~ Common mistakes that New NLP Trainers make
NLP Trainer training is unique, because in this training the participant learns how to design a training experience for future NLP participants, especially since NLP training is the purest form of experiential training. If you know of any NLP trainer running NLP programs using Power point presentations (you will be surprised to know that there are many) or telling you what NLP is (theory), it is a good idea to stay away from that NLP Trainer, because he/she probably does not even know how to facilitate an NLP Training.
The profile of a candidate attending an NLP Trainer’s Training is generally somebody who would have completed NLP Diploma -> NLP Practitioner -> NLP Master Practitioner, and is looking forward to learning NLP from a trainer’s perspective. Considering NLP is well known in the market, it is liked because as a participant in your first NLP course you are provided with Personal and Business Transformation, and are most likely to find an immediate draw to take it to the next level, and then the next, and then finally making the decision to attend an NLP Trainer Training seems logical to many.
A person who has completed NLP Trainer Training mostly sees only one way to facilitate NLP programs (NLP Diploma, NLP Practitioner – classic NLP programs). The market for these is very limited as these are programs attended by people looking for a personal transformation, and are mostly self-funded. With a plethora of NLP Trainers entering the market, what they don’t realize is that they have to find ways of staying afloat. NLP training programs for B2C (Business to end client) is not the only market. An NLP trainer who is smart and understands all these market scenarios will focus on the money generating market as well, and that would be NLP application based training for corporate. For e.g. Sales training using NLP, Coaching programs using NLP, Team, and Group coaching using NLP, Leadership development, Enhancing Communication in teams, NLP, and parenting etc. A person has to look beyond public NLP training programs to survive in the competitive market.
The best way for an NLP Trainer is to create a niche service using the NLP model (2 days – 3 days) and create a brand around that. NLP Diploma and NLP Practitioner programs were and always are going to be a competitive market, and with more trainers joining in, it will become more competitive in the years to come.
New NLP Trainers have to compete with the existing experienced and well established NLP Trainers, who will have a tremendous advantage in terms of organic word of mouth business, plus corporate clients sending participants to their programs etc. New NLP Trainers think it is a battle they have to win, and in desperation try many methods like: expensive Social Media campaigns, technology-driven branding and marketing, sales automation etc., and they end up with too much on their plate. Firstly because nobody is coming into their programs, and secondly they are pumping money into something which is really an organic word of mouth business segment and takes time to grow. The important elements for new NLP Trainers are ‘Patience’, ‘Dedication’, ‘Determination’, and ‘Passion’.
Future for NLP Trainers and demand for NLP Trainer Certification
The future for NLP Trainers is always going to be good, considering they will be masters of the most powerful behavior change framework. Now, whether they will be able to sustain the market dynamics, and can adapt to explore various areas to continue doing training programs is a subjective business topic. Demand for NLP Trainer Certification is going to increase over a period of time, and more so for branded Trainers, trainers of repute and NLP organizations which drive value and make sure that the participant gets more value for their money.
Be aware there are many NLP Trainers with half-baked knowledge in the market, who are doing NLP programs, and interestingly some of them are not even NLP trainers. In all probability, they have just attended a basic course and will be teaching NLP following that. Any trainer who has completed their NLP Trainer training online by watching a video course is not even an NLP Trainer (according to all old pioneers of NLP, they don’t even get recognized for their training). It is the equivalent of saying that I want to learn how to swim and I will learn it by watching somebody else swim in the pool.
How to decide which NLP Trainer Certification to do, and with whom
- This is a no-brainer:
- Choose a trainer who has been conducting these training programs for a long time.
- Check the profile of the Master Trainer leading the program.
- What is the legacy of the trainer(s), from who have they learned?
- Do they have some corporate and industry experience to share?
- Are they only NLP trainers or are they coaches as well, as that is important to bring in an element of Coaching into the NLP programs? Most of the NLP trainers in the market do not know how to apply NLP for Coaching, so ensure that you get that criteria right.
- Post-program support, and what is the additional value that you will receive from the training.
- Is the NLP training body going to support Sales and Marketing, and provide you post-program mentoring to develop your training business.
- Is there enough mentoring support available after you complete your NLP Trainer level?
Hope this helps you to start thinking and considering all the aspects of becoming an NLP Trainer more so if you are considering NLP Trainer Certification in India.